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USA/Brazil: the flavour of things to come

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As more countries sign and ratify the FCTC, giving the structure for ending all forms of promotion, naturally people are asking how it will really affect the tobacco companies. Does the fairly unconcerned image they project mean they have worked out sufficient ways of getting round the national bans that should ensue to keep pushing their products, especially to the young, or have they done deals with some countries to get bans with built-in loopholes? Perhaps, as usual, they will simply try any and every avenue they can think of. In the last few years, after all, we have seen a spate of new techniques being tried, including exclusive invitation only parties and nightclub websites aimed at trend setting young people, and the increasing use of carefully built up mailing lists. Another practice that has intensified recently is brand extension, using colours, images, and other associations that are not necessarily . . . [Full text of this article]

This article has been cited by other articles:

				C. M. Carpenter, G. F. Wayne, J. L. Pauly, H. K. Koh, and G. N. Connolly New Cigarette Brands With Flavors That Appeal To Youth: Tobacco Marketing Strategies Health Aff., November 1, 2005; 24(6): 1601 - 1610. [Abstract] [Full Text] [PDF]