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Malaysia: racing round the hurdles

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Anyone who visited Malaysia in the 1980s and who turned on the television set in their hotel room was likely to see more tobacco promotion than they had ever seen before in a half hour of channel hopping. If they were there on public health business, they had an additional shock when they learned that the country had banned tobacco advertising on television. Ministry of health officials would announce this with sincerity, though some of them would admit that there were problems of circumvention. Did these stem from cross border television, which can be so troublesome to a tobacco control leader with less enlightened neighbours? No, the ads were on Malaysian TV, but were not for cigarettes at all, but for those well known but impossible to obtain products such as Marlboro and Kent holidays, or Camel clothing. In those days, no tobacco control advocate’s conference presentation was complete without . . . [Full text of this article]

This article has been cited by other articles:

				M Assunta and S Chapman The tobacco industry's accounts of refining indirect tobacco advertising in Malaysia Tob. Control, December 1, 2004; 13(suppl_2): ii63 - ii70. [Abstract] [Full Text] [PDF]