© 2004 BMJ Publishing Group Ltd
News analysis
Bangladesh: bikers against tobacco
d.simpson@iath.org
| The first 150 words of the full text of this article appear below. |
Anyone who has been to South Asia will know that the prevailing sound in many of its bustling cities is that of scooters, small motorcycles, and their larger rickshaw siblings, all popping engines and high pitched, raspy hooters as they weave in and out of the traffic in a chaotic, never ending ballet. What interests the young men who ride the bikes? British American Tobacco (BAT) probably reckons pop music is high on the list, and its Star Search promotion for Benson & Hedges cigarettes is geared to such potential customers. The promotion involves a contest for new rock groups which perform at a concert, with one being awarded a trophy. BAT gives out promotional materials, though no big prizes, and gains massive coverage on broadcast media and in newspapers, where it runs high visibility ads in the weeks leading up to the event.
On 30 May this year, however,
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