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News analysis |
d.simpson@iath.org
| The first 150 words of the full text of this article appear below. |
For the first time, nurses from across the USA attended the annual shareholders meeting of Philip Morris in April, in East Hanover, New Jersey, to call on the company to voluntarily end active promotion of cigarettes. Afterwards, members of the Nightingales, a nurses advocacy group called after the famous 19th century reforming British nurse Florence Nightingale, held a reading and shared a display of letters from previously secret tobacco industry documents, sent to the company by its dying customers and their families and never before exposed.
The nurses were first to speak during the public comment period, asking Louis Camilleri, chief executive of Altria (the new name for Philip Morris), whether a company ethics committee actually read the letters from suffering customers and their families, and what ethical criteria were used in deciding whether to promote deadly tobacco products. Unsurprisingly, Camilleri failed to provide an answer, later repeating the industry
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