© 2004 BMJ Publishing Group Ltd
News analysis
UK: how did these get here?
d.simpson@iath.org
| The first 150 words of the full text of this article appear below. |
GQ is an upmarket example of what is known in the advertising industry as a "lifestyle" magazine. More cynical observers, including those who stand to make money from this end of the magazine publishing industry, tend to call it a "lads’ mag", on account of the preponderance of articles and advertisements related to things that young men with a reasonable disposable income and few responsibilities tend to be interested in, such as sport, cars, and electronic gadgets. Oh, and girls. Hence, in those halcyon days before the UK banned almost all tobacco promotion, this type of readership was an irresistible target for cigarette advertising, provided a cigarette brand could be associated with one or more of these subjects, or preferably the lot.
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