Tobacco Control

HOME HELP FEEDBACK SUBSCRIPTIONS ARCHIVE SEARCH TABLE OF CONTENTS REGISTER
[Advanced]

This Article
Right arrow Full Text
Right arrow Full Text (PDF)
Right arrow Submit a response
Right arrow Alert me when this article is cited
Right arrow Alert me when eLetters are posted
Right arrow Alert me if a correction is posted
Services
Right arrow Email this link to a friend
Right arrow Similar articles in this journal
Right arrow Similar articles in PubMed
Right arrow Add article to my folders
Right arrow Download to citation manager
Right arrowRequest Permissions
Citing Articles
Right arrow Citing Articles via Google Scholar
Google Scholar
Right arrow Articles by Simpson, D.
Right arrow Search for Related Content
PubMed
Right arrow PubMed Citation
Right arrow Articles by Simpson, D.
Related Collections
Right arrow News analysis
Tobacco Control 2004;13:325-326
© 2004 BMJ Publishing Group Ltd


News analysis

UK: how did these get here?

David Simpson

d.simpson@iath.org

The first 150 words of the full text of this article appear below.

GQ is an upmarket example of what is known in the advertising industry as a "lifestyle" magazine. More cynical observers, including those who stand to make money from this end of the magazine publishing industry, tend to call it a "lads’ mag", on account of the preponderance of articles and advertisements related to things that young men with a reasonable disposable income and few responsibilities tend to be interested in, such as sport, cars, and electronic gadgets. Oh, and girls. Hence, in those halcyon days before the UK banned almost all tobacco promotion, this type of readership was an irresistible target for cigarette advertising, provided a cigarette brand could be associated with one or more of these subjects, or preferably the lot.


Readers of GQ magazine, a UK "lads’ mag", were recently treated to shots of a young female model superimposed against a racing car, both clearly bearing the Benson . . . [Full text of this article]







HOME HELP FEEDBACK SUBSCRIPTIONS ARCHIVE SEARCH TABLE OF CONTENTS REGISTER
Terms and conditions relating to subscriptions purchased online  ¦  Website terms and conditions  ¦  Privacy policy
Copyright © 2004 by the BMJ Publishing Group Ltd.