HOME HELP FEEDBACK SUBSCRIPTIONS ARCHIVE SEARCH TABLE OF CONTENTS REGISTER		Author Keyword(s) Vol Page [Advanced]

This Article Full Text Full Text (PDF) Submit a response Alert me when this article is cited Alert me when eLetters are posted Alert me if a correction is posted Services Email this link to a friend Similar articles in this journal Similar articles in PubMed Add article to my folders Download to citation manager Request Permissions Citing Articles Citing Articles via Google Scholar Google Scholar Articles by Simpson, D. Search for Related Content PubMed PubMed Citation Articles by Simpson, D. Related Collections News analysis

Hungary: court victory on point of sale ads

d.simpson@iath.org

The first 100% of the full text of this article appears below.

Hungary chalked up another important victory recently when the high court ruled that point-of-sale (POS) tobacco advertisements visible from outside shops (in shop windows or entrances) were illegal. A string of court cases about such ads have been filed by tobacco control advocates since the country’s advertising ban came into force in January 2002 (Hungary: tobacco ads forced back inside. Tobacco Control 2004;13:8[Free Full Text]). However, tobacco companies have continued to lobby the Ministry of Economic affairs and its enforcement agency to accept the companies’ own interpretation of the law, which considered these ads to be legal. Now British American Tobacco, market leader, has reserved its right to challenge this important decision in the constitutional court. Health campaigners acknowledge that Hungary’s ban is not total, but it only allows ads at the real point of sale, not in locations visible from public places.