© 2004 BMJ Publishing Group Ltd
ILLUSTRATED HISTORY
Smoking aloft: an illustrated history
| The first 150 words of the full text of this article appear below. |
The emergence of civil aviation was associated with glamour, daring and sophistication. At the same time, smoking was being promoted and popularised. The two industries were often depicted together in cigarette advertisements with an aviation theme. Advertisers often linked women to smoking and flight. Images of aviators and aviatrices such as Amelia Earhart were invoked to sell cigarettes.
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Cigarettes were very popular during the second world war. Advertisements and posters from this time often depicted flying and smoking together. Although smoking was not initially permitted on airplanes, cigarette companies provided sample packs to customers.
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After the war, images of airlines and smoking were seen together worldwide. By the 1950s, virtually all of the world’s airlines permitted smoking and distributed complimentary cigarettes (see Philip Morris-Ozark Airlines sample at right). In spite of the growing recognition of the harmful effects of smoking in the 1960s and 1970s, airlines made little effort to
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