HOME HELP FEEDBACK SUBSCRIPTIONS ARCHIVE SEARCH TABLE OF CONTENTS REGISTER		Author Keyword(s) Vol Page [Advanced]

This Article Full Text Full Text (PDF) Submit a response Alert me when this article is cited Alert me when eLetters are posted Alert me if a correction is posted Services Email this link to a friend Similar articles in this journal Similar articles in PubMed Add article to my folders Download to citation manager Request Permissions Citing Articles Citing Articles via Google Scholar Google Scholar Articles by Thomson, G. Search for Related Content PubMed PubMed Citation Articles by Thomson, G.

New Zealand: alcohol makes fun of tobacco

Wellington Medical School, University of Otago, New Zealand; gthomson@wnmeds.ac.nz

The first 150 words of the full text of this article appear below.

There is a history of alliance between alcohol and tobacco companies in many countries, based on their shared interests in maintaining "rights" to promote products, and in the battlefield of smoke-free bars. Recently, a small crack appeared in this alliance in New Zealand.

The Dutch and Singapore owned New Zealand brewing company DB Breweries runs a series of advertisements for its beer brand Tui. The advertisements have a standard format consisting of a short statement alluding to a topical issue, with the reply "Yeah right", indicating scepticism about that statement. For instance, "I saw a great reality TV show last night. Yeah right." The series aims to tap into popular New Zealand culture.

Towards the end of last year, the company conducted a competition for ideas for the advertisements. Keeping up with public opinion seems to have won the day over defending the old alliance: one winner was, "Those poor . . . [Full text of this article]