© 2005 BMJ Publishing Group Ltd
News analysis
New Zealand: alcohol makes fun of tobacco
Wellington Medical School, University of Otago, New Zealand; gthomson@wnmeds.ac.nz
| The first 150 words of the full text of this article appear below. |
There is a history of alliance between alcohol and tobacco companies in many countries, based on their shared interests in maintaining "rights" to promote products, and in the battlefield of smoke-free bars. Recently, a small crack appeared in this alliance in New Zealand.
The Dutch and Singapore owned New Zealand brewing company DB Breweries runs a series of advertisements for its beer brand Tui. The advertisements have a standard format consisting of a short statement alluding to a topical issue, with the reply "Yeah right", indicating scepticism about that statement. For instance, "I saw a great reality TV show last night. Yeah right." The series aims to tap into popular New Zealand culture.
Towards the end of last year, the company conducted a competition for ideas for the advertisements. Keeping up with public opinion seems to have won the day over defending the old alliance: one winner was, "Those poor
CiteULike 
Complore 
Connotea 
Del.icio.us 
Digg 
Reddit 
Technorati What's this?
- Full Text
- Full Text (PDF)
- Submit a response
- Alert me when this article is cited
- Alert me when eLetters are posted
- Alert me if a correction is posted
Services
- Email this link to a friend
- Similar articles in this journal
- Add article to my folders
- Download to citation manager
- Request Permissions
Citing Articles
Google Scholar
PubMed
Bookmark with
Register for free content
The full back archive is now available for all BMJ Journals. Institutional subscribers may access the entire archive as part of their subscription. Personal subscribers will also have access to all content when logged in. Non-subscribers who register have free access to all articles published before 2006 right back to volume 1 issue 1. Register here to access the free archive of all BMJ Journals.
Don't forget to sign up for content alerts so you keep up to date with all the articles as they are published.
