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China: illegal brand ads pulled

d.simpson@iath.org

The first 150 words of the full text of this article appear below.

As China’s tobacco manufacturers continue to emulate the trade practices of their western counterparts, it is probably inevitable that increasingly there will be attempts to get round health based legislation. Already, some have dipped their corporate toes in the enticing waters of cigarette brand sponsorship of sport. Dismayed health advocates are concerned not only for the direct effects on recruitment and consumption among Chinese people, especially adolescents, but also about the precedent that will be set if sneaky promotion goes unchecked. In that case, if the big western companies achieve their wildest dreams and get into China on an equal footing with local firms, they will be able to join them in making use of any unchecked circumventions, no doubt applying their characteristic talent for exploiting them even more effectively.

A billboard of the Baisha Group, featuring Olympic hurdles gold medallist Liu Xiang. Ads put out by the company early . . . [Full text of this article]

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