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Switzerland/USA: cutting the bull. In March, a Swiss based internet tobacco sales company, YeSmoke, was ordered by a US court to pay Philip Morris (PM) US$173 million in damages for trademark infringements when it sold PM cigarette brands in the USA from its old internet site, yesmoke.com, and to hand the site over to PM. YeSmoke, formerly called Oatmedia, continues to operate from a Swiss based website, yesmoke.ch, but presumably steers clear of PM’s brands. However, what puzzles health advocates who surf the site, full of righteous indignation about its recent brush with PM’s lawyers, is how it justifies some of its claims. "Stub out the chemicals", for example, is easier said than done, when each puff of smoke of any cigarette is reported to contain around 4000 of them; certainly, it would be impossible to make the smoke itself "Clean, clear and uncomplicated", as stated just below the chemicals . . . [Full text of this article] |
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