Register for email alerts and news feeds:
This journal | BMJ Group
rss
Tobacco Control 2005;14:153
Copyright © 2005 by the BMJ Publishing Group Ltd.
Tobacco Control 2005;14:153
© 2005 BMJ Publishing Group Ltd

News analysis

The Internet Archive

David Simpson

d.simpson@iath.org

The first 150 words of the full text of this article appear below.


Switzerland/USA: cutting the bull. In March, a Swiss based internet tobacco sales company, YeSmoke, was ordered by a US court to pay Philip Morris (PM) US$173 million in damages for trademark infringements when it sold PM cigarette brands in the USA from its old internet site, yesmoke.com, and to hand the site over to PM. YeSmoke, formerly called Oatmedia, continues to operate from a Swiss based website, yesmoke.ch, but presumably steers clear of PM’s brands. However, what puzzles health advocates who surf the site, full of righteous indignation about its recent brush with PM’s lawyers, is how it justifies some of its claims. "Stub out the chemicals", for example, is easier said than done, when each puff of smoke of any cigarette is reported to contain around 4000 of them; certainly, it would be impossible to make the smoke itself "Clean, clear and uncomplicated", as stated just below the chemicals . . . [Full text of this article]


Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati    What's this?

This Article

Services
Citing Articles
Google Scholar
PubMed
Topic Collections
Bookmark with

Register for free content

The full back archive is now available for all BMJ Journals. Institutional subscribers may access the entire archive as part of their subscription. Personal subscribers will also have access to all content when logged in. Non-subscribers who register have free access to all articles published before 2006 right back to volume 1 issue 1. Register here to access the free archive of all BMJ Journals.

Don't forget to sign up for content alerts so you keep up to date with all the articles as they are published.

BMJ Careers