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What brands are US smokers under 25 choosing?

Department of Health Behavior, Roswell Park Cancer Institute, Elm and Carlton Streets, Buffalo NY 14203, USA

Correspondence to:
richard.oconnor@roswellpark.org

Keywords: brand preference; youth

The first 150 words of the full text of this article appear below.

It is well known that the most heavily advertised brands tend to attract the younger smoker market. In the USA the most heavily advertised brands are Marlboro, Newport, and Camel.^1,2 Few analyses have delved into the specific varieties popular among youth. Do "Lights" or "Full Flavors" predominate? To answer this question, data on the cigarette brand preferences of smokers in the 2002 US National Survey on Drug Use and Health were analysed.

Using the on-line analysis feature of the Substance Abuse and Mental Health Data Archive,³ cigarette brand used in the last 30 days was cross tabulated with the type of cigarette (Full Flavor, Light, Ultra Light, self reported) used in the past 30 days. Separate analyses were conducted on three age groups: 12–17 years (n = 2290) and 18–25 years (n = 7321), and 26+ years (n = 5238). Analyses accounted for survey design characteristics and percentages were weighted . . . [Full text of this article]

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