News analysis
Smoking still in Vogue, italian style
University of Edinburgh Medical School, UK; Amanda.Amos@ed.ac.uk
| The first 150 words of the full text of this article appear below. |
Fashion and smoking have been inextricably linked for decades. Models smoke on catwalks (and not just when wearing Yves St Laurent’s iconic Le Smoking trouser suit) and in fashion spreads. Supermodels such as Naomi Campbell and Kate Moss appear in the celebrity press smoking in "real life". And some fashion designers are happy to associate their brand and products with smoking, such as the ads for Gucci handbags that appeared in several top European fashion magazines last autumn showing cigarette ash "stylishly" scattered across their expensive bags.
It therefore was a surprise to many when earlier this year Italy, arguably the most fashion conscious and stylish country in the world, passed and implemented more comprehensive legislation on smoke-free public places. Furthermore, the legislation appears to be working, with few breaches being reported. However, it would appear that some in the Italian fashion world are finding their addiction to tobacco more
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This article has been cited by other articles:
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Dewhirst, T.
(2009). New directions in tobacco promotion and brand communication. Tobacco Control
18: 161-162
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