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Canada: the case of the unexpected website

d.simpson@iath.org

The first 150 words of the full text of this article appear below.

For some years now, health organisations in several countries have been using creative internet strategies to counter tobacco promotions. One technique is to set up a health oriented website with a very similar name to a tobacco industry site involved in cigarette promotion aimed at internet savvy young people. The key feature of the health site is to give the lie to what the industry site is really all about. For example, in 2002, when BAT was caught out for the second time trying to encourage young people to attend venues where it sold and promoted its cigarettes by using a site called www.citygobo.com, Action on Smoking and Health UK (ASH) set up www.citygobo2.com, which left visitors in no doubt at all about what BAT was up to (see BAT: caught out again. Tobacco Control 2002;11:9).

UK: Scotland prepares for smoke-free vote A postcard developed . . . [Full text of this article]