News analysis
India: PM’s bravery awards surrender
d.simpson@iath.org
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It must have been humiliating enough for the boss of Godfrey Phillips, Indian subsidiary of Philip Morris and makers of Red & White cigarettes, to be forced to say that the company’s Red & White Bravery Awards had "nothing to do with our products" (see Tobacco Control 2003;12:120), but worse was to come. In July, the company was forced to tell the Punjab and Haryana High Court that it would be dropping the name of the cigarette brand from its awards scheme.
The intriguingly named Burning Brain Society, a voluntary civil society organisation, had filed public interest litigation to try to stop one of the world’s most inappropriate forms of tobacco promotion (see also Tobacco Control 2003;12:120). It also sought to stop other indirect tobacco advertising, and force the recalcitrant state government of Haryana to implement India’s tobacco control legislation.
Interestingly, while the
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