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South Korea: fighting it on the beaches

d.simpson@iath.org

The first 150 words of the full text of this article appear below.

During the summer, the South Korean government organised one of the most concentrated efforts ever seen to target people on holiday, on the basis that the relative state of relaxation and healthy, outdoor surroundings they were in would predispose smokers to try to stop smoking. Health authorities operated smoking cessation clinics on popular beaches across the country this summer, as part of an anti-smoking campaign aimed at holidaymakers. Along with the pleasures of sun and sea was the chance to make the seaside air even fresher by getting help to stop smoking.

One of the no smoking posters distributed by South Korea’s ministry of health and welfare during the summer. The message reads, "Are you going on holiday? Leave your cigarettes at home".

As an added incentive, smokers were also offered free medical check-ups. Anyone interested in stopping smoking was first asked to answer a short questionnaire, including questions designed . . . [Full text of this article]