Tobacco Control 2005;14:364
Copyright © 2005 by the BMJ Publishing Group Ltd.
USA: TIMEs lingering double standard
David Simpson
d.simpson@iath.org
| The first 150 words of the full text of this article appear below. |
The cover of TIME magazine on 17 October 2005 invited readers to learn about "living better longer". There was no tobacco advertisement on the back cover that week, but the following week it was business as usual with a Camel ad depicting a young female model. US health advocates say this illustrates a recent trend: when a publication carries a major health article heralded on the cover, the rest of the magazine tends not to contain tobacco advertising, but it resumes in the next issue. In the past, it was not unusual to find a striking announcement of a health article on the front cover, and a full page cigarette advertisement on the back of the same issue (see the TIME covers shown in Tobacco Control 2003;12:338). Some think the latest trend marks a minor step forward, while others reckon it is merely a refinement of double . . . [Full text of this article]
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Copyright © 2005 by the BMJ Publishing Group Ltd.