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Adult’s perceptions about whether tobacco companies tell the truth in relation to issues about smoking

Centre for Behavioural Research in Cancer, The Cancer Council Victoria, Australia

Correspondence to:
Dr Sarah Durkin
sarah.durkin@cancervic.org.au

Keywords: tobacco companies; corporate image

The first 150 words of the full text of this article appear below.

The tobacco industry has long denied or played down the risks of smoking, addiction, and passive smoking in Australia.^1–3 A survey commissioned by Phillip Morris in 1993 indicated that most Australian opinion leaders and the general public have an unfavourable opinion of the company, even less favourable than that of Americans.⁴ Faced by a rising tide of litigation, the tobacco industry has attempted to change their image over the past decade to one of a "socially responsible" corporate citizen.⁵

Unlike in the USA, where the tobacco industry have engaged in extensive corporate image advertising and campaigns directed at youth and parents, in Australia, tobacco companies have focused on more subtle approaches. For example, Philip Morris attempted to administer a series of workshops for Australian schoolteachers on how to encourage children to "say no to illicit drugs, underage smoking, drinking alcohol and bullying".⁶ British American Tobacco (Australia) uses their website to . . . [Full text of this article]

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