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Selling or promotion?

¹ Centre for Behavioural Research in Cancer Control, Curtin University, Perth, Western Australia
² The Cancer Council Western Australia, West Perth, Western Australia

Correspondence to:
G Jalleh
g.jalleh@curtin.edu.au

Keywords: tobacco advertising; tobacco promotion

The first 150 words of the full text of this article appear below.

In Australia, the Tobacco Advertising Prohibition Act (1992) bans most forms of tobacco advertising and promotion. In response to restrictions, the tobacco industry has resorted to "below the line" activities such as event promotions at music festivals, fashion parades, private parties, bars, and nightclubs.^1–7 At these events, tobacco products are promoted under the guise of "selling". It is important to expose these promotional activities as they may constitute breaches of the Act.

An audit of nine heavily advertised large youth music events in Perth found that the tobacco industry was actively promoting tobacco products at these events. At the single indoor event, cigarettes were sold via a vending machine and there were no promotional activities. At the eight outdoor events, cigarettes were sold in tents set up as "chill-out" areas in which chairs were provided for people to relax. The tents were staffed by young women selling tobacco products, ancillary . . . [Full text of this article]