EDITORIAL

Potential reduced exposure products

The time for tobacco industry sponsored PREP evaluation has arrived

T Eissenberg

Correspondence to:
Correspondence to:
Thomas Eissenberg
Virginia Commonwealth University, Richmond, VA 23298, USA; teissenb@vcu.edu

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Rigorous and objective industry funded evaluation of potential reduced exposure products will require innovation and flexibility, but must begin now

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Keywords: tobacco; potential reduced exposure products; evaluation

The first 150 words of the full text of this article appear below.

Potential reduced exposure products (PREPs) for smokers are marketed by the tobacco industry as a way for smokers to reduce toxicant intake while continuing to use tobacco.¹ In the past, similarly marketed products, so called "low yield" cigarettes, were financial successes but public health failures.^1,2 Deceptive marketing of these early PREPs helps to explain their financial success,³ while a lack of objective pre-market evaluation of users’ smoke toxicant exposure helps to explain their public health failure.^1,4 Given this history, anyone interested in public health is correct to be sceptical of the marketing that surrounds a new generation of PREPs in the USA (for example, Accord^®, Advance^TM, Aeros^®, Eclipse^®, Quest^®) and Europe (for example, NicStic^®). Even more important, public health advocates are correct to insist that PREPs be evaluated comprehensively, rigorously, and objectively.^1,5 This type of evaluation will help ensure that . . . [Full text of this article]

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• Cohen, J E, Zeller, M, Eissenberg, T, Parascandola, M, O'Keefe, R, Planinac, L, Leischow, S (2009). Criteria for evaluating tobacco control research funding programs and their application to models that include financial support from the tobacco industry. Tobacco Control 18: 228-234 [Full Text]  
• Matt, G. E., Bernert, J. T., Hovell, M. F. (2008). Measuring Secondhand Smoke Exposure in Children: An Ecological Measurement Approach. J Pediatr Psychol 33: 156-175 [Abstract] [Full Text]