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Tobacco Control 2006;15:1-2; doi:10.1136/tc.2005.014381
Copyright © 2006 by the BMJ Publishing Group Ltd.

EDITORIAL

Potential reduced exposure products

The time for tobacco industry sponsored PREP evaluation has arrived

T Eissenberg

Correspondence to:
Correspondence to:
Thomas Eissenberg
Virginia Commonwealth University, Richmond, VA 23298, USA; teissenb@vcu.edu


Rigorous and objective industry funded evaluation of potential reduced exposure products will require innovation and flexibility, but must begin now

Keywords: tobacco; potential reduced exposure products; evaluation

The first 150 words of the full text of this article appear below.

Potential reduced exposure products (PREPs) for smokers are marketed by the tobacco industry as a way for smokers to reduce toxicant intake while continuing to use tobacco.1 In the past, similarly marketed products, so called "low yield" cigarettes, were financial successes but public health failures.1,2 Deceptive marketing of these early PREPs helps to explain their financial success,3 while a lack of objective pre-market evaluation of users’ smoke toxicant exposure helps to explain their public health failure.1,4 Given this history, anyone interested in public health is correct to be sceptical of the marketing that surrounds a new generation of PREPs in the USA (for example, Accord®, AdvanceTM, Aeros®, Eclipse®, Quest®) and Europe (for example, NicStic®). Even more important, public health advocates are correct to insist that PREPs be evaluated comprehensively, rigorously, and objectively.1,5 This type of evaluation will help ensure that . . . [Full text of this article]


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This article has been cited by other articles:

  • Cohen, J E, Zeller, M, Eissenberg, T, Parascandola, M, O'Keefe, R, Planinac, L, Leischow, S (2009). Criteria for evaluating tobacco control research funding programs and their application to models that include financial support from the tobacco industry. Tobacco Control 18: 228-234 [Full Text]  
  • Matt, G. E., Bernert, J. T., Hovell, M. F. (2008). Measuring Secondhand Smoke Exposure in Children: An Ecological Measurement Approach. J Pediatr Psychol 33: 156-175 [Abstract] [Full Text]  

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