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Pakistan: health warnings, industry-style

d.simpson@iath.org

The first 150 words of the full text of this article appear below.

Big tobacco companies are now so keen to admit smoking is harmful on their websites, that it is surprising how modest their subsidiaries can be in their advertisements. A recent advertising campaign for Park Lane cigarettes starkly illustrated this, as well as the futility of allowing the industry to influence tobacco control policy. The campaign included large scale ads in print media, as well as billboards, a medium that has become of significantly more interest to tobacco companies since the introduction of an embargo on cigarette advertisements on television before midnight.

Park Lane is made by Lakson, part owned by Philip Morris, and all the cunning of the western world’s largest cigarette maker was evident in the ads. Not only did they associate cigarettes with desirable names and images, particularly in the minds of young people who have money to spend, but minimised the statutory health warning to the point . . . [Full text of this article]

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