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Thailand: mass exercise, petition, and lure-free points of sale

ThaiHealth, Bangkok, Thailand, slhamann@hotmail.com

The first 150 words of the full text of this article appear below.

Sixty thousand people exercising together against smoking at the Great Lawn near the Grand Palace in Bangkok make an impressive sight. Collecting the signatures of nine million of the country’s 11.3 million smokers on a petition to quit or reduce smoking is a remarkable feat. But impressive as these accomplishments are, the greatest achievement in Thailand last November was getting the estimated 500 000 retailers who sell manufactured cigarettes all over Thailand to keep them out of sight (see Tobacco Control 2005;14:367).

Part of the 60 000 crowd exercising together against smoking in Bangkok, Thailand.

Thai law prohibits advertising, but when it was passed in 1992 the tobacco companies almost immediately redefined it by exploiting various point of purchase mechanisms. By 2000, a study of point of purchase advertising showed an average of seven point of purchase elements at each retail shop observed. Today, due to the public health ministry’s efforts, . . . [Full text of this article]