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Hong Kong, China: Marlboro pack sleeves

d.simpson@iath.org

The first 150 words of the full text of this article appear below.

As everyone knows, one of the best and often the earliest evaluation of the effectiveness of any tobacco control measure is the strength of tobacco companies’ resistance to it. In the case of graphic health warnings on cigarette packs, the industry’s insistence that they have no effect is somewhat devalued by numerous resistance strategies. The latest comes from Hong Kong, where Philip Morris has introduced a plastic outer cover to its Marlboro cigarette packs. It comes in two parts, to allow the upper section, bearing the same health warnings as those printed in the same position on the actual pack, to be removed for access to the pack and the cigarettes. The most striking feature of the new cover is a series of images, featuring the unwelcome return of the Marlboro cowboy, whom the government thought it had long since sent off into the sunset.

In Hong Kong, Philip Morris . . . [Full text of this article]