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USA: Salem’s new look website

¹ lewismj@umdnj.edu
² UMDNJ-School of Public Health, New Jersey, USA; wackowol@umdnj.edu

The first 150 words of the full text of this article appear below.

Trinkets and Trash (T&T: www.trinketsandtrash.org) is a surveillance system and archive of tobacco industry products and promotions that regularly monitors tobacco product development and industry marketing, including magazine advertising, direct mail and promotional items. In the past year, T&T began to monitor tobacco brand websites, which we are finding to be an early warning system for tobacco brand promotions, images, and products.

In January 2006, Salem’s password protected website (www.salemaccess.com) underwent a major change in both look and content, one that appears to signal a new identity for the brand. The revamped Salem website went live online some time between 10–18 January 2006. Carried by the slogan "Refresh your Spirit", the website replaces Salem’s most recent "Stir the Senses" dark campaign look of black and neon green colours with white and a natural green, for an overall lighter look and feel—apparently aiming at an image of lightness, . . . [Full text of this article]