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Czech Republic: film targets still in frame

d.simpson@iath.org

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In the Czech Republic, the advertising and promotion of tobacco products, including sponsorship, was banned in 2004. The country has a long and distinguished history of cinema and there are two main film festivals, FF Karlovy Vary and Febiofest (Prague). Philip Morris was for several years the main sponsor of the Karlovy Vary festival. In 2005, instead of being a direct sponsor, Philip Morris helped in other ways, such as bringing VIP guests to the festival and providing accommodation for them. At the end of June 2005, just before the festival, a special issue of a weekly magazine Instinkt was published. The cover page of this issue featured the president of the film festival, Jiri Bartoska, together with a famous film actor, Jiri Machacek, both wreathed in cigarette smoke. Inside, in a picture showing the festival president with another actor, cigarettes again constituted a major element of the image.

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