EDITORIAL
Campaigns
Butt clean up campaigns: wolves in sheep’s clothing?
Correspondence to:
Correspondence to:
Professor Simon Chapman
School of Public Health, University of Sydney, Building A 27, Sydney, NSW 2006, Australia; simonchapman@health.usyd.edu.au
The best way to reduce cigarette butt littering is to reduce cigarette smoking
Keywords: cigarette butts; littering
| The first 150 words of the full text of this article appear below. |
In 2005, matches and lighters were struck under an estimated 5.494 trillion cigarettes consumed by the world’s 1.3 billion smokers. The great majority of their non-biodegradable butts are thrown on the ground. Butts are easily the single most common form of litter, with one analysis showing they constitute 39% by weight of all litter.1 For many smokers, the world is their ashtray.
There is growing concern about this form of unsightly and dangerous2 pollution. Google shows 63 500 hits for "cigarette butt" and "litter" and the international tobacco industry has got a nasty lungful of this new ill-wind and may be coming soon with a big environmentally friendly smile to run a publicity campaign near you. In Australia, British American Tobacco has set up the Butt Littering Trust, with $A2.8 million (US$2.089 million, 
1.619 million) allocated over four years. Philip Morris has spent $A331 775 (US$247 454, 191 833)
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This article has been cited by other articles:
-
Chapman, S, Freeman, B
(2008). Markers of the denormalisation of smoking and the tobacco industry. Tobacco Control
17: 25-31
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