News analysis
India: promoting tobacco via "research"
Burning Brain Society, Chandigarh, India; info@burningbrain.org
| The first 150 words of the full text of this article appear below. |
Philip Morris’ subsidiary in India, Godfrey Phillips India Ltd (GPI), has recently been using "research" to cloak illicit cigarette promotions inside one of India’s premier educational institutions, Punjab University (PU) at Chandigarh.
Since December 2004, India has banned the sale of tobacco products within a radius of 100 yards (91.4 m) of all educational institutions. In April 2006 GPI reached inside PU with a team of young people, each paid 1000 rupees (US$22) per day—about five times a typical wage for sales promotion work—to conduct what they described as "research". The item being researched was Red & White Mild cigarettes.
"Researchers" found at PU were confronted and asked about their research objectives. They produced a form for collecting details from those they engaged in conversation or those whom they provided with a sample cigarette or a pack. The promotions proceed like this: tobacco retailers are offered 1000 rupees and free
CiteULike 
Complore 
Connotea 
Del.icio.us 
Digg 
Reddit 
Technorati What's this?
This article has been cited by other articles:
-
Freeman, B, Chapman, S
(2009). Open source marketing: Camel cigarette brand marketing in the "Web 2.0" world. Tobacco Control
18: 212-217
[Abstract] [Full Text] -
Freeman, B., Chapman, S.
(2007). Is "YouTube" telling or selling you something? Tobacco content on the YouTube video-sharing website. Tobacco Control
16: 207-210
[Full Text]
- Full Text
- Full Text (PDF)
- Submit a response
- Alert me when this article is cited
- Alert me when eLetters are posted
- Alert me if a correction is posted
Services
- Email this link to a friend
- Similar articles in this journal
- Similar articles in PubMed
- Add article to my folders
- Download to citation manager
- Request Permissions
Citing Articles
Google Scholar
PubMed
Bookmark with
Register for free content
The full back archive is now available for all BMJ Journals. Institutional subscribers may access the entire archive as part of their subscription. Personal subscribers will also have access to all content when logged in. Non-subscribers who register have free access to all articles published before 2006 right back to volume 1 issue 1. Register here to access the free archive of all BMJ Journals.
Don't forget to sign up for content alerts so you keep up to date with all the articles as they are published.
