HOME HELP FEEDBACK SUBSCRIPTIONS ARCHIVE SEARCH TABLE OF CONTENTS REGISTER		Author Keyword(s) Vol Page [Advanced]

This Article Full Text Full Text (PDF) Submit a response Alert me when this article is cited Alert me when eLetters are posted Alert me if a correction is posted Services Email this link to a friend Similar articles in this journal Similar articles in PubMed Add article to my folders Download to citation manager Request Permissions Citing Articles Citing Articles via HighWire Citing Articles via Google Scholar Google Scholar Articles by Goswami, H. Search for Related Content PubMed PubMed Citation Articles by Goswami, H.

India: promoting tobacco via "research"

Burning Brain Society, Chandigarh, India; info@burningbrain.org

The first 150 words of the full text of this article appear below.

Philip Morris’ subsidiary in India, Godfrey Phillips India Ltd (GPI), has recently been using "research" to cloak illicit cigarette promotions inside one of India’s premier educational institutions, Punjab University (PU) at Chandigarh.

Since December 2004, India has banned the sale of tobacco products within a radius of 100 yards (91.4 m) of all educational institutions. In April 2006 GPI reached inside PU with a team of young people, each paid 1000 rupees (US$22) per day—about five times a typical wage for sales promotion work—to conduct what they described as "research". The item being researched was Red & White Mild cigarettes.

"Researchers" found at PU were confronted and asked about their research objectives. They produced a form for collecting details from those they engaged in conversation or those whom they provided with a sample cigarette or a pack. The promotions proceed like this: tobacco retailers are offered 1000 rupees and free . . . [Full text of this article]

This article has been cited by other articles:

				B. Freeman and S. Chapman Is "YouTube" telling or selling you something? Tobacco content on the YouTube video-sharing website Tob. Control, June 1, 2007; 16(3): 207 - 210. [Full Text] [PDF]