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Australia: BAT corporate social irresponsibility

d.simpson@iath.org

The first 150 words of the full text of this article appear below.

British American Tobacco (BAT) is as noisy trumpeting its odious claims to corporate social responsibility (CSR) in Australia as it is anywhere, despite a private admission some years ago that the country holds little for it in the future. But in its 2003 Social Report, BAT made a claim so absurd that even some of its allies must now be embarrassed.

Despite doing its utmost over many years to stop effective health warnings being put on cigarette packs, in case its customers were to get a better idea of what its wretched products are doing to their bodies, BAT sanctimoniously expressed concern about the packaging of contraband cigarettes. The precise cause of its anxiety? A fear that contraband packs were "undermining the effectiveness of health warnings".

BAT’s leading brand in Australia now has a message inside the flip-top—"Anyhow...have a Winfield"—a well known promotional slogan for the brand.

Fast forward to 2006, . . . [Full text of this article]