|
|
||||||||||||||
|
|
|||||||||||||||
News analysis |
d.simpson@iath.org
| The first 150 words of the full text of this article appear below. |
Travellers passing though Londons two largest airports, Heathrow and Gatwick, in recent months have noticed two things: special smoking booths, open-topped and see-though, equipped with banks of expensive-looking ventilation and filtration units; andunsurprisinglyan all-pervasive, unpleasant smell of tobacco smoke. What they have witnessed is the outcome of a tobacco industry project going back many years, a hi-tech development within the "accommodation" strategy.
Companies that are bitter competitors in the marketplace have long worked in harmony to try to get ventilation equipment manufacturers to do the impossible. The idea was a machine so effective that it would avoid what they most fear: a total ban in public places, with sales-killing results and serious damage to the already battered social acceptability of smoking.
Responding to a disgruntled traveller annoyed by the smell in a lounge housing such a booth, a Heathrow employee described it in glowing terms. It is made by a
| HOME | HELP | FEEDBACK | SUBSCRIPTIONS | ARCHIVE | SEARCH | TABLE OF CONTENTS | REGISTER |