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China: athlete runs into trouble
d.simpson@iath.org
| The first 150 words of the full text of this article appear below. |
Olympic 110 metres hurdles champion Liu Xiang was recently in trouble, not for the first time, over his links to one of China’s most popular cigarette brands. One of the companies that has sponsored him since he won gold at Athens in 2004 is the Baisha corporation, a major Chinese cigarette manufacturer. What has stirred up the latest round of trouble is a book called, "My Heart is Flying: A Liu Xiang Photobook," with more than 50 photographs of the athlete. But that is the trouble: they are not just of him, as it contains nearly as many pictures of that very emblematic Chinese bird, the crane, whose flying image serves as an instantly recognisable logo on Baisha cigarette packs.
Nowadays, officials grappling with China’s massive burden of disease caused by smoking speak out much more vociferously in such cases than in former times. A senior health ministry official told
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Tob. Control 2005 14: 150.[Extract] [Full Text] [PDF]
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