News analysis
Russia: rushing to beat the ban
Moscow, Russia; waynevangemert@gmail.com
| The first 150 words of the full text of this article appear below. |
Outdoor cigarette advertising is expected to finally be prohibited in Russia in 2007, five years after the first, albeit toothless, law attempting to ban it. Not surprisingly, tobacco companies are taking advantage of what might be their last few months of wooing new customers via this effective means of advertising, by stepping up their campaigns on billboards and public transport. Noteworthy are the actions of Japan Tobacco International (JTI), which in March introduced a new brand of cigarettes unashamedly targeted towards youth. The company has publicised that the target audience for the new "Wings by Winston" brand is 18- to 24-year-olds, and a company representative has stated, "We figure that these cigarettes will be bought by young people, who don’t yet earn enough to buy our more expensive [brands]." Selling cigarettes to those under 18 years of age is illegal in Russia, though the law is rarely enforced and a
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