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India: "low-risk" launch

d.simpson@iath.org

The first 150 words of the full text of this article appear below.

In recent months, there has been mounting concern about two new and apparently related developments.

First, a previously unknown non-governmental organisation (NGO) had appeared on the scene, predominantly web-based and calling itself simply www.LowTobaclife.com. Its website carried a range of soft lifestyle features, and in a health section, apparently credible advice about tobacco. However, this led on to "Doctor’s quotes on Low Tobacco Cigarette" [sic], which led readers into a discussion strongly reminiscent of the discredited industry line that what is really needed for smokers who cannot give up is a new, reduced toxicity product. There was no information about who was behind the new NGO, which was starting to receive widespread publicity. What was of most concern to health advocates was that its spokesperson was quoted alongside comments from established tobacco control organisations. In June, the NGO took its first newspaper advertisement, in the Mumbai edition of The . . . [Full text of this article]