News analysis
India: blood money
d.simpson@iath.org
| The first 150 words of the full text of this article appear below. |
The story so far: Godfrey Phillips, Indian subsidiary of Philip Morris and makers of Red & White, one of the country’s most popular cigarette brands, enjoyed many years of outrageous association with other people’s brave deeds and bucketfuls of publicity for the awards it gave them—in the very useful company of many state premiers and cabinet ministers. Memorably, a top company official asserted that the Red & White Bravery Awards "...have nothing to do with our products" (Tobacco Control 2003;12:120).
One highly publicity-productive and photogenic awardee was film star Preity Zinta. Her award recognised her bravery in sticking to her original story in a court case in which key figures in Bollywood were linked to organised crime, after other witnesses withdrew their earlier statements. Stories of awards to people like this ensured massive publicity around the country, and no shortage of acceptance letters to the award
CiteULike 
Complore 
Connotea 
Del.icio.us 
Digg 
Reddit 
Technorati What's this?
Relevant Article
- India: PM’s bravery awards "nothing to do with our products"
- D Simpson
Tob. Control 2003 12: 120.[Extract] [Full Text] [PDF]
- Full Text
- Full Text (PDF)
- Submit a response
- Alert me when this article is cited
- Alert me when eLetters are posted
- Alert me if a correction is posted
Services
- Email this link to a friend
- Similar articles in this journal
- Add article to my folders
- Download to citation manager
- Request Permissions
Citing Articles
Google Scholar
PubMed
Topic Collections
Bookmark with
Register for free content
The full back archive is now available for all BMJ Journals. Institutional subscribers may access the entire archive as part of their subscription. Personal subscribers will also have access to all content when logged in. Non-subscribers who register have free access to all articles published before 2006 right back to volume 1 issue 1. Register here to access the free archive of all BMJ Journals.
Don't forget to sign up for content alerts so you keep up to date with all the articles as they are published.
