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India: blood money

d.simpson@iath.org

The first 150 words of the full text of this article appear below.

The story so far: Godfrey Phillips, Indian subsidiary of Philip Morris and makers of Red & White, one of the country’s most popular cigarette brands, enjoyed many years of outrageous association with other people’s brave deeds and bucketfuls of publicity for the awards it gave them—in the very useful company of many state premiers and cabinet ministers. Memorably, a top company official asserted that the Red & White Bravery Awards "...have nothing to do with our products" (Tobacco Control 2003;12:120).

One highly publicity-productive and photogenic awardee was film star Preity Zinta. Her award recognised her bravery in sticking to her original story in a court case in which key figures in Bollywood were linked to organised crime, after other witnesses withdrew their earlier statements. Stories of awards to people like this ensured massive publicity around the country, and no shortage of acceptance letters to the award . . . [Full text of this article]

Relevant Article

India: PM’s bravery awards "nothing to do with our products"

D Simpson
Tob. Control 2003 12: 120. [Extract] [Full Text] [PDF]