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Argentina: down Mexico way?

d.simpson@iath.org

The first 150 words of the full text of this article appear below.

To everyone working to reduce disease and premature death caused by tobacco, implementation of the World Health Organization’s Framework Convention on Tobacco Control (FCTC) is now the most important single target. Conversely, to the international tobacco industry, the prevention of full and effective implementation of the FCTC must be the topmost priority for trying to ensure that business goes on as usual. In Latin America, the industry must be drawing hope from the deal forged between two of the world’s largest tobacco companies, Philip Morris and British American Tobacco (BAT), with the health ministry in Mexico. Instead of backing proposals in parliament for larger, graphic health warnings, like those in Brazil, the ministry stuck with one small, ineffective panel on the back of the pack, leaving the design of the front unaltered (see "Mexico: backroom deal blunts health warnings" Tobacco Control2006;15:348–9).

Argentina: one of BAT’s advertisements . . . [Full text of this article]