News analysis
Australia: British American Tobacco "addresses" youth smoking
sc@med.usyd.edu.au
| The first 150 words of the full text of this article appear below. |
British American Tobacco Australia (BATA), whose website states with anodyne irony that it "is helping to build effective programmes to address youth smoking", has given us a further clue about what it might mean by "address". The company has launched a range of twin-compartment Dunhill Distinct "wallet" packs.
Once out of the cellophane, the pack (see figure) folds apart. Separated by a thoughtfully perforated edge, it is ready to tear into two iPod-sized packs, one with 13 cigarettes and another with 7. Public health groups branded them "kiddie packs", designed to appeal to price-sensitive children who can split the cost with their school lunch money and then split the pack as they step out of the shop.
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Packs in Australia must contain a minimum of 20 cigarettes to deter children’s purchasing. It must never have crossed BATA’s mind that their nifty
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