Register for email alerts and news feeds:
This journal | BMJ Group
rss
Tobacco Control 2007;16:2-3
Copyright © 2007 by the BMJ Publishing Group Ltd.

News analysis

Australia: British American Tobacco "addresses" youth smoking

Simon Chapman

sc@med.usyd.edu.au

The first 150 words of the full text of this article appear below.

British American Tobacco Australia (BATA), whose website states with anodyne irony that it "is helping to build effective programmes to address youth smoking", has given us a further clue about what it might mean by "address". The company has launched a range of twin-compartment Dunhill Distinct "wallet" packs.

Once out of the cellophane, the pack (see figure) folds apart. Separated by a thoughtfully perforated edge, it is ready to tear into two iPod-sized packs, one with 13 cigarettes and another with 7. Public health groups branded them "kiddie packs", designed to appeal to price-sensitive children who can split the cost with their school lunch money and then split the pack as they step out of the shop.


Figure 1
Australia: BAT’s Dunhill pack split into its two sections.

Packs in Australia must contain a minimum of 20 cigarettes to deter children’s purchasing. It must never have crossed BATA’s mind that their nifty . . . [Full text of this article]


Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati    What's this?

This article has been cited by other articles:

  • Freeman, B, Chapman, S (2009). Open source marketing: Camel cigarette brand marketing in the "Web 2.0" world. Tobacco Control 18: 212-217 [Abstract] [Full Text]  
  • Wakefield, M A, Germain, D, Durkin, S J (2008). How does increasingly plainer cigarette packaging influence adult smokers' perceptions about brand image? An experimental study. Tobacco Control 17: 416-421 [Abstract] [Full Text]  

This Article

Services
Citing Articles
Google Scholar
PubMed
Bookmark with

Register for free content

The full back archive is now available for all BMJ Journals. Institutional subscribers may access the entire archive as part of their subscription. Personal subscribers will also have access to all content when logged in. Non-subscribers who register have free access to all articles published before 2006 right back to volume 1 issue 1. Register here to access the free archive of all BMJ Journals.

Don't forget to sign up for content alerts so you keep up to date with all the articles as they are published.