Tobacco Control

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Tobacco Control 2007;16:2-3
Copyright © 2007 by the BMJ Publishing Group Ltd.

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News analysis

Australia: British American Tobacco "addresses" youth smoking

Simon Chapman

sc@med.usyd.edu.au

The first 150 words of the full text of this article appear below.

British American Tobacco Australia (BATA), whose website states with anodyne irony that it "is helping to build effective programmes to address youth smoking", has given us a further clue about what it might mean by "address". The company has launched a range of twin-compartment Dunhill Distinct "wallet" packs.

Once out of the cellophane, the pack (see figure) folds apart. Separated by a thoughtfully perforated edge, it is ready to tear into two iPod-sized packs, one with 13 cigarettes and another with 7. Public health groups branded them "kiddie packs", designed to appeal to price-sensitive children who can split the cost with their school lunch money and then split the pack as they step out of the shop.


Figure 1
Australia: BAT’s Dunhill pack split into its two sections.

Packs in Australia must contain a minimum of 20 cigarettes to deter children’s purchasing. It must never have crossed BATA’s mind that their nifty . . . [Full text of this article]







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