HOME HELP FEEDBACK SUBSCRIPTIONS ARCHIVE SEARCH TABLE OF CONTENTS REGISTER		Author Keyword(s) Vol Page [Advanced]

This Article Full Text Full Text (PDF) Submit a response Alert me when this article is cited Alert me when eLetters are posted Alert me if a correction is posted Services Email this link to a friend Similar articles in this journal Add article to my folders Download to citation manager Request Permissions Citing Articles Citing Articles via Google Scholar Google Scholar Articles by Chapman, S. Search for Related Content PubMed Articles by Chapman, S.

Australia: British American Tobacco "addresses" youth smoking

sc@med.usyd.edu.au

The first 150 words of the full text of this article appear below.

British American Tobacco Australia (BATA), whose website states with anodyne irony that it "is helping to build effective programmes to address youth smoking", has given us a further clue about what it might mean by "address". The company has launched a range of twin-compartment Dunhill Distinct "wallet" packs.

Once out of the cellophane, the pack (see figure) folds apart. Separated by a thoughtfully perforated edge, it is ready to tear into two iPod-sized packs, one with 13 cigarettes and another with 7. Public health groups branded them "kiddie packs", designed to appeal to price-sensitive children who can split the cost with their school lunch money and then split the pack as they step out of the shop.

Australia: BAT’s Dunhill pack split into its two sections.

Packs in Australia must contain a minimum of 20 cigarettes to deter children’s purchasing. It must never have crossed BATA’s mind that their nifty . . . [Full text of this article]