News analysis
USA: not so pretty in pink
University of Sydney, Australia; bfreeman@health.usyd.edu.au
| The first 150 words of the full text of this article appear below. |
Pink is a favourite colour of marketers targeting the coveted purchasing power of girls and young women. It is used to sell everything from mobile telephones to golf clubs and pop music. Tobacco companies have also cashed in on this stereotypical colour with products such as Pink Dreams cigarettes. "The name alone has head-spinning implications. Thoughts whiplash from bubblegum-n-Barbie to provocative porn, depending on your age, gender, and mindset," notes the American non-profit organization, Shaping Youth, which aims to counter negative marketing and media aimed at children.
Not only is the outer packaging of the Pink Dreams pack coloured pink, but the cigarette itself is wrapped in pink paper and topped with a gold filter. Described as a super-premium product, this "fashionable cigarette" comes "beautifully gift-boxed in a pink foil package" and "offers pure pink smoking enjoyment to today’s sophisticated female adult smokers." The cigarettes are imported into the United
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