Tobacco Control 2007;16:77
Copyright © 2007 by the BMJ Publishing Group Ltd.
Hong Kong, China: industrys loss of face and smoke
David Simpson
d.simpson@iath.org
| The first 150 words of the full text of this article appear below. |
Among the surprises of Hong Kong, long established as a byword for free trade, has been its tendency to be a place where the tobacco industry stubs its corporate toe, and sometimes even comes a real cropper. From an adventure playground for young tobacco advertisers in the early 1980s - the companies must have rated it the last place on earth to stop their energetic entrapment of young people in the nicotine web - it rapidly turned into a public health model for the region. If the industrys overall judgement was often inaccurate, some of its strategies were wildly off the mark. In challenging government tobacco control plans, for example, the tobacco companies use of massive public relations blitzes, tired old rhetoric and patronising, see-though sophistry, as well as bogus "experts" flown in from around the world, cut little ice with legislators; and the blustering, threatening tone of testimony offered . . . [Full text of this article]
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Copyright © 2007 by the BMJ Publishing Group Ltd.