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Nepal: ad peak overshadows law drafters

d.simpson@iath.org

The first 150 words of the full text of this article appear below.

Since the government ratified the World Health Organization’s Framework Convention on Tobacco Control (FCTC) last November, Nepal has seen a massive increase in tobacco companies’ promotional activities.

The big cigarette companies - Surya Nepal, a subsidiary of India’s ITC and British American Tobacco, and Seti Cigarette Factory, a subsidiary of Philip Morris—have greatly increased their spending in all national newspapers and weekly, fortnightly and monthly magazines, as well as on large billboards in shopping malls, department stores and in public places. Health advocates estimate the increase in spending to be at least tenfold.

In addition, the companies have been sponsoring musical nights at five-star hotels in the capital, Kathmandu, as well as in Biratnagar, the country’s second largest city, near the Indian border in the south, and in the western city of Pokhara, one of Nepal’s most popular tourist destinations. With names such as Surya Lights Rhythm Nites and Surya . . . [Full text of this article]