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Canada: youth action takes on mission impossible

d.simpson@iath.org

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In April, teenagers staged this demonstration in Mississauga and Brampton, in Ontario province, demanding that the tobacco industry stop enticing young people to smoke. The protest was part of an Integrity Campaign, which brings together Youth Action Alliances (YAAs) from across Ontario to educate the community about the tobacco industry’s manipulation techniques, such as offering flavoured tobacco and using young celebrities in marketing campaigns. YAAs are funded by the Ontario health ministry.