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UK: cigarettes as the measure of destruction

d.simpson@iath.org

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In March, the government’s consideration of whether to replace the UK’s ageing Trident nuclear missiles sparked fierce political and public debate. Among those urging it to follow a more peaceful path were members of the Society of Friends, or Quakers, the Christian group with a long history of opposing war by peaceful means. The design of this campaigning billboard using cigarettes as an accepted symbol of addictiveness and mass destruction to health, seen in the Quaker heartlands of Birmingham, allowed health advocates a moment of positive reflection on how far tobacco education has come in recent years.