Tobacco Control

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Tobacco Control 2007;16:219
Copyright © 2007 by the BMJ Publishing Group Ltd.
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News analysis

Australia: in tent to keep them smoking

Maurice G Swanson1, Lindsay Lovering2

1 National Heart Foundation of Australia (WA Division);Maurice.Swanson@heartfoundation.com.au
2 Western Australian Health Promotion Foundation (Healthway)

The first 150 words of the full text of this article appear below.

In an earlier article (Tobacco Control 2001;10:196–7) Todd Harper described how the tobacco industry has made the move into "below the line marketing", including events management and relationship marketing, following bans on most forms of tobacco advertising in Australia.

Following the passage of new and strengthened tobacco control legislation in Western Australia in 2006, point-of-sale advertising is now prohibited and the display of tobacco products is restricted to an area of one square meter inside retail outlets.

Consequently, there is even more pressure on tobacco companies to find innovative ways to promote their product, particularly to teenagers and young adults. In the last few years the tobacco industry has turned its attention to outdoor music events.

The strategy involves "sponsoring" popular outdoor music events during the summer months in Western Australia. In exchange for its "sponsorship" the tobacco company receives the use of a prime location . . . [Full text of this article]


Relevant Article

Marketing life after advertising bans
TODD HARPER
Tob. Control 2001 10: 196-198. [Extract] [Full Text] [PDF]





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Copyright © 2007 by the BMJ Publishing Group Ltd.