News analysis
UK/World: BAT has to be kidding
d.simpson@iath.org
| The first 150 words of the full text of this article appear below. |
The annual general meeting of British American Tobacco (BAT) was also the scene of significant participation by health agents. While less disrupted outwardly by comparison to its US equivalents (see above), shareholders had to listen to protests by a young Nigerian, Adeola Akinremi, that BAT was selling cigarettes in quantities of two rather than packs of ten or twenty, something illegal in the UK for many years. Jeffries Briginshaw, BATs head of international, political and regulatory affairs made the mistake of insisting that this was not the case; but Adeola promptly showed the meeting a copy of an advertisement providing clear evidence of his claim.
This was just part of a carefully planned campaign by Action on Smoking and Health (ASH). With the help of tobacco control colleagues in developing countries, ASH had compiled a report, Youve got to be kidding - How BAT promotes its brands to young people
Register for free content
The full back archive is now available for all BMJ Journals. Institutional subscribers may access the entire archive as part of their subscription. Personal subscribers will also have access to all content when logged in. Non-subscribers who register have free access to all articles published before 2006 right back to volume 1 issue 1. Register here to access the free archive of all BMJ Journals.
Don't forget to sign up for content alerts so you keep up to date with all the articles as they are published.
