News analysis
UK: FI promotion dead, but wont lie down
d.simpson@iath.org
| The first 150 words of the full text of this article appear below. |
Tobacco companies will keep testing what they can get away with in their efforts to attach the most persuasive images to their cigarette brands, even in countries with total bans on promotion. If they provide the means and rationale for promotion, they can also rely on others to do the same.
|
In recent months, a motorsports shop in Regent Street, at the very heart of Londons west end shopping area, had a window display of three mannequins dressed in Formula One driving suits, two with Lucky Strike logos on the chest, and one in a Benson & Hedges suit, albeit with new lettering used by B&H to get round the UKs sponsorship restrictions.
In addition to the mannequins, there were numerous examples of tobacco promotion within
Register for free content
The full back archive is now available for all BMJ Journals. Institutional subscribers may access the entire archive as part of their subscription. Personal subscribers will also have access to all content when logged in. Non-subscribers who register have free access to all articles published before 2006 right back to volume 1 issue 1. Register here to access the free archive of all BMJ Journals.
Don't forget to sign up for content alerts so you keep up to date with all the articles as they are published.
