HOME HELP FEEDBACK SUBSCRIPTIONS ARCHIVE SEARCH TABLE OF CONTENTS REGISTER		Author Keyword(s) Vol Page [Advanced]

This Article Full Text Full Text (PDF) Submit a response Alert me when this article is cited Alert me when eLetters are posted Alert me if a correction is posted Services Email this link to a friend Similar articles in this journal Add article to my folders Download to citation manager Request Permissions Citing Articles Citing Articles via Google Scholar Google Scholar Articles by Simpson, D. Search for Related Content PubMed Articles by Simpson, D.

UK: FI promotion dead, but won’t lie down

d.simpson@iath.org

The first 150 words of the full text of this article appear below.

Tobacco companies will keep testing what they can get away with in their efforts to attach the most persuasive images to their cigarette brands, even in countries with total bans on promotion. If they provide the means and rationale for promotion, they can also rely on others to do the same.

UK: mannequins dressed in Formula One driving suits promoting Lucky Strike and Benson & Hedges cigarettes, in a shop in London’s west end this year.

In recent months, a motorsports shop in Regent Street, at the very heart of London’s west end shopping area, had a window display of three mannequins dressed in Formula One driving suits, two with Lucky Strike logos on the chest, and one in a Benson & Hedges suit, albeit with new lettering used by B&H to get round the UK’s sponsorship restrictions.

In addition to the mannequins, there were numerous examples of tobacco promotion within . . . [Full text of this article]