News analysis
UK: FI promotion dead, but won’t lie down
d.simpson@iath.org
| The first 150 words of the full text of this article appear below. |
Tobacco companies will keep testing what they can get away with in their efforts to attach the most persuasive images to their cigarette brands, even in countries with total bans on promotion. If they provide the means and rationale for promotion, they can also rely on others to do the same.
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In recent months, a motorsports shop in Regent Street, at the very heart of London’s west end shopping area, had a window display of three mannequins dressed in Formula One driving suits, two with Lucky Strike logos on the chest, and one in a Benson & Hedges suit, albeit with new lettering used by B&H to get round the UK’s sponsorship restrictions.
In addition to the mannequins, there were numerous examples of tobacco promotion within
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