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Tobacco Control Online: http://tc.bmj.com

The following electronic only article is published in conjunction with this issue of Tobacco Control.

Accommodating smoke-free policies: tobacco industry’s Courtesy of Choice programme in Latin America

Ernesto M Sebrié, Stanton A Glantz

Objective: To understand the implementation and effects of the Courtesy of Choice programme designed to "accommodate" smokers as an alternative to smoke-free polices developed by Philip Morris International (PMI) and supported by RJ Reynolds (RJR) and British American Tobacco (BAT) since the mid-1990s in Latin America.

Methods: Analysis of internal tobacco industry documents, BAT "social reports", news reports and tobacco control legislation.

Results: Since the mid-1990s, PMI, BAT and RJR promoted Accommodation Programs to maintain the social acceptability of smoking. As in other parts of the world, multinational tobacco companies partnered with third party allies from the hospitality industry in Latin America. The campaign was extended from the hospitality industry (bars, restaurants and hotels) to other venues . . . [Full text of this article]

Relevant Article

"Accommodating" smoke-free policies: tobacco industry’s Courtesy of Choice programme in Latin America

Ernesto M Sebrié and Stanton A Glantz
Tob. Control 2007 16: e6. [Abstract] [Full Text] [PDF]