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Belgium: retail incentives are child's play

The British tobacco company Imperial Tobacco has been supplying Belgian retailers with an unusual gift with which to reward their loyal customers, presumably to encourage them to buy even more of the company's cigarettes. It is illegal to supply free gifts with tobacco products but so far giving a supply of gifts to retailers, to be handed out to customers at their discretion, has not been challenged by the government.

However, instead of something that might be suitable mainly for smokers themselves, Imperial Tobacco has gone for something rather more homely or at least more appropriate for homes with children. It is a game called Jenga, which normally costs 15–18 (US$21–26). Jenga is a game of physical and mental skill marketed by Hasbro, which describes itself as a worldwide leader in children's and family leisure time entertainment. Players of the game first build a tower from 54 wooden blocks, then . . . [Full text of this article]