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CZECH REPUBLIC: POTENT SMOKING AND IMPOTENCE CAMPAIGN

Charles University, Prague, Czech Republic; eva.kralikova@lf1.cuni.cz

The first 150 words of the full text of this article appear below.

All articles written by David Simpson unless otherwise attributed. Ideas and items for News Analysis should be sent to: d.simpson@iath.org

 

Smoking causes up to 20% of erectile dysfunction in men. This fact, especially interesting for adolescents both male and female, was part of a campaign launched in December 2007, prepared free of charge by the advertising agency Leagas Delaney Praha for the Czech society for treatment of tobacco dependence. Together with the sexual medicine society of the Czech medical association, the campaign includes postcards, posters, press advertising and web design.

Among the images developed for the campaign are three bedroom scenes, all with a slogan that translates as, "What good is a smoker in the bedroom?" They each show an unfortunate male smoker unable to perform his expected role in bed, who has been pressed into service instead as a standard lamp, a candlestick and a glass table support, respectively. . . . [Full text of this article]