HOME HELP FEEDBACK SUBSCRIPTIONS ARCHIVE SEARCH TABLE OF CONTENTS REGISTER		Author Keyword(s) Vol Page [Advanced]

This Article Full Text Full Text (PDF) Submit a response Alert me when this article is cited Alert me when eLetters are posted Alert me if a correction is posted Services Email this link to a friend Similar articles in this journal Add article to my folders Download to citation manager Request Permissions Citing Articles Citing Articles via Google Scholar Google Scholar Search for Related Content Topic Collections TC News analysis

PAKISTAN: MORE GIRLS SMOKING
It is distressing how often studies of girl's smoking rates in countries previously protected by cultural and religious factors are finding results well on the way to catching up males of comparable age. Just a decade or two ago it was still assumed by most people in Pakistan that it was not even worth trying to measure schoolgirls' smoking as it was negligible. However, as often illustrated in this Journal, international tobacco companies, led by British American Tobacco (BAT), have let loose the might of their practically limitless promotional budgets in Pakistan, seeking to hook their next generation of regular smokers—the youth market—knowing that they could look forward to recruiting increasing numbers of girls. Girls increasingly have joined the general youth market being exploited by multinational and local companies, at least in the cities, where they have been exposed to promotions in the streets, discos and on televised pop music . . . [Full text of this article]