Tobacco Control

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Tobacco Control 2008;17:143-144; doi:10.1136/tc.2007.024166
Copyright © 2008 by the BMJ Publishing Group Ltd.

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POSTSCRIPT

Letters

Depictions of smoking in recent high-grossing Japanese movies

A Ota1, K Akimaru2, S Suzuki2, Y Ono1

1 Department of Public Health, Fujita Health University School of Medicine, Toyoake, Japan
2 Department of Environmental Medicine, Kochi Medical School, Nankoku, Japan

Correspondence to:
Atsuhiko Ota, Department of Public Health, Fujita Health University School of Medicine, 1–98 Dengakugakubo, Kutsukake-cho, Toyoake-shi, Aichi 470–1192, Japan; ohtaa@fujita-hu.ac.jp

The first 150 words of the full text of this article appear below.

Some have argued that depictions of smoking in movies are factors that trigger the initiation of adolescent smoking.16 Previous studies on this topic were carried out mostly in the United States. There are few data on the depiction of smoking in Japanese movies. In Japan, smoking is highly prevalent among adolescents and adults.7 8 In this study, we examined the frequency with which smoking is depicted in recent high-grossing Japanese movies.

The 10 highest-grossing Japanese movies in each year from 2000 to 2006 were viewed. The box-office receipts were based on the records of the Motion Picture Association of Japan, Inc (http://www.eiren.org/toukei/index.html, accessed 30 October 2007, edited in Japanese). Outcome measurements were the total duration and the number of scenes in which smoking was depicted in each movie. A scene that depicted smoking was defined as one that featured any kind of tobacco or smoking-related product, such as ashtrays, . . . [Full text of this article]







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