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News analysis

SOUTH AFRICA: "A PROCESS OF PERSUASION LEADING TO CONVERSION THAT WOULD LEAVE MOST RELIGIONS GASPING"

All articles written by David Simpson unless otherwise attributed. Ideas and items for News analysis should be sent to: d.simpson@iath.org

 

The prominent display of tobacco products at retail outlets is now the only avenue available for tobacco companies to promote brand imagery and awareness in countries with tobacco advertising bans. Both Canada and Iceland have banned retail displays, as the high visibility of tobacco products both tempts and reminds people to smoke and provokes impulse buying.

On the other hand, retail associations and others opposed to a ban claim the display itself has no real effect on people’s buying patterns. However, evidence that it does comes from a case that has recently been before the Competitions Commission Tribunal in South Africa.

Japan Tobacco International (JTI) and British American Tobacco South Africa (Batsa) are locked in a legal battle amid accusations that Batsa spent "hundreds of millions" of Rands in clandestine . . . [Full text of this article]