NEWS ANALYSIS
News analysis
| The first 150 words of the full text of this article appear below. |
Anyone tempted to believe that Philip Morris (PM) has changed its ways should consider what is happening in Pakistan. Readers of this Journal will have seen many of the world's most outrageous forms of tobacco promotion in Pakistan, carried out by the big firms that slaver over its huge, rapidly growing and youthful market, including British American Tobacco and PM. Now, as the World Health Organization's Framework Convention on Tobacco Control (FCTC) is increasingly implemented, it is all too easy to think that such abuses are a thing of the past. Even in countries that have yet to ratify the FCTC, let alone those such as Pakistan that have done so, it might reasonably be assumed that the big international tobacco companies would not be seen to stoop so low.
In Pakistan, however, the FCTC seems to have made no impact at all on the behaviour of PM's local subsidiary,
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