HOME HELP FEEDBACK SUBSCRIPTIONS ARCHIVE SEARCH TABLE OF CONTENTS REGISTER		Author Keyword(s) Vol Page [Advanced]

This Article Full Text Full Text (PDF) Submit a response Alert me when this article is cited Alert me when eLetters are posted Alert me if a correction is posted Services Email this link to a friend Similar articles in this journal Similar articles in PubMed Add article to my folders Download to citation manager Request Permissions PubMed PubMed Citation Topic Collections TC News analysis

News analysis

PAKISTAN: PM'S MOBILE CINEMA
Anyone tempted to believe that Philip Morris (PM) has changed its ways should consider what is happening in Pakistan. Readers of this Journal will have seen many of the world's most outrageous forms of tobacco promotion in Pakistan, carried out by the big firms that slaver over its huge, rapidly growing and youthful market, including British American Tobacco and PM. Now, as the World Health Organization's Framework Convention on Tobacco Control (FCTC) is increasingly implemented, it is all too easy to think that such abuses are a thing of the past. Even in countries that have yet to ratify the FCTC, let alone those such as Pakistan that have done so, it might reasonably be assumed that the big international tobacco companies would not be seen to stoop so low.

In Pakistan, however, the FCTC seems to have made no impact at all on the behaviour of PM's local subsidiary, . . . [Full text of this article]