Tobacco Control 2009;18:163-166
Copyright © 2009 by the BMJ Publishing Group Ltd.
NEWS ANALYSIS
News analysis
| The first 150 words of the full text of this article appear below. |
INDIA: SURROGATES AND SPOOFS
All articles written by David Simpson unless otherwise attributed. Ideas and items for News Analysis should be sent to: d.simpson@iath.org
Barely a week after the World Conference on Tobacco OR Health had closed in Mumbai, India, the city was awash in the glamour of the Wills Lifestyle Fashion Week, a five-day media extravaganza and a feast for fashion photographers. News reports were carried around the world, including in newspapers for which the tobacco conference did not appear to have happened, decorated by photographs of exotic models wearing equally exotic designer creations. Yet Wills has been one of India's best known cigarette brands for as long as most people can remember. Comprehensive tobacco control legislation is in place, so how can such diametrically opposed uses of the brand name be permitted?
Indians' awareness of Wills cigarettes dates from the days of British colonial rule, when in 1910 the UK-based British American
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